Non-fungible tokens are about to get their Broadway opening night: Seaview, the production and media company behind such shows as Slave Play, Sea Wall/A Life and Ratatouille: The TikTok Musical, and Broadway social media agency Marathon Digital are teaming with NFT platform Nifty’s for Broadway-themed collectibles drawing from current hits and deep historical archives.
First up, NFT collections built around Playbill covers – some never before seen – and the Broadway vaults of Sony Music Masterworks that includes archival photos, set lists, roll calls, rare audio recordings and other Broadway-related memorabilia and ephemera.
The new venture will be called Bway.io and is set to launch on Nifty’s this fall with a drop built around Playbill. The timing is designed to coincide with Broadway’s reopening. Additional details on upcoming Bway.io drops on Nifty’s will be announced in the coming weeks.
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